In the mobile segment, ARPM fell by 22%, reaching 0.65 MAD (before tax) per min at the end of March 2012 compared to 0.83 MAD (before tax) per min a year previously.
The fixed segment was down 11%. ARPM fell from 0.97 MAD (before tax) per min to 0.86 MAD (BEFORE TAX) in one year.
